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Adidas' digital strategy: to achieve online revenue of 4 billion euros by 2020, becoming no in the world and China. 1. – adidaslive
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
Adidas spent 3 billion to buy the lesson: Why is it so difficult to make a brand? | domeet webmaster
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